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Genesis GV90 spy shots: coach doors and a Rolls-Royce–style opening
Photos of a heavily camouflaged Genesis GV90 prototype snapped in Germany reveal a surprise: what appear to be optional coach doors that open to an enormous, pillarless cabin. Previewed by the Neolun concept in 2024, the GV90 steps into full-electric luxury territory — and the spy images hint it will be one of the most opulent electric SUVs from South Korea.
Design cues and interior hints
Without a B-pillar, the rear opening is staggeringly large, even by ultra-luxury standards. The photos show oversized rear door hinges capable of supporting heavy, motorized doors and soft-close mechanisms. Inside, purple and blue leather upholstery with square-motif quilting echoes the Neolun concept, and generous seat controls underline Genesis's focus on passenger comfort.
We can also spot a strangely shaped rear window, black-painted wheels, a near-flat underbody, and Genesis's distinctive front signature lighting. Quad-lamp taillights and pronounced lower grilles complete a look that aims to be unmistakable in traffic.
Seating, cabin layout and comfort features
Although a third-row seat isn't obvious in these spy shots, Genesis has suggested the GV90 may seat up to seven. There's also talk of a luxurious 2+2 configuration in which the rear pair of seats become the cabin's centerpiece — an arrangement that would fit the brand's move upmarket.
Highlights:
- Pillarless coach doors provide a dramatic entry experience
- High-end leather and square quilting inspired by the Neolun concept
- Extensive seat controls and likely multi-zone comfort features
Platform, range and drivetrain expectations
The GV90 will ride on Hyundai Motor Group's new eM electric platform, which promises fast-charging capability and improved efficiency. Hyundai has claimed the eM architecture can deliver up to about 50 percent more range versus current EVs from Hyundai, Kia and Genesis — a broad-brush figure that could translate to more than 335 miles (around 539 kilometers) in EPA testing for efficient configurations.
That range estimate comes from early Ioniq 9 projections, so final GV90 figures will depend on battery size, motor count and whether Genesis tunes the flagship for performance or maximum efficiency.
Performance variants and Magma talk
Genesis may broaden the GV90 lineup with a performance-focused Magma variant. Given competitors such as the Mercedes EQS SUV and BMW's iX7 in development, Genesis has reason to offer a high-performance flagship. If Genesis follows the trend set by Kia's EV9 GT (which produces 501 hp in optimal conditions), a three-motor layout for the GV90 Magma is a plausible option to create a clear technological and performance gap from lesser siblings.
Possible GV90 spec highlights:
- eM platform with dual- or tri-motor configurations
- Fast-charging EV architecture
- EPA-range target potentially exceeding 335 miles for rear-drive models
Market positioning and price expectations
The GV90 is likely to be Genesis's flagship electric SUV and could become the brand's first production model to exceed $100,000. For context, the 2026 G90 sedan's top trims already push into the low six-figure range. Genesis will position the GV90 to compete with established luxury EV SUVs, combining bold styling, advanced comfort features and a premium driving experience.
Timing and final thoughts
The GV90 is rumored to debut in South Korea by late 2025, with a U.S. appearance expected in the first half of 2026 as a 2027 model. Between its dramatic coach doors, lavish cabin trimmings and potential high-output Magma variant, the GV90 could redefine what buyers expect from a Korean luxury EV.
Quote: "If Genesis delivers on the Neolun's promise, the GV90 will be a statement of electric luxury that challenges European rivals on both comfort and technology."
As more prototypes emerge, expect clearer details on range, seating layouts and pricing — but these spy images already suggest Genesis is aiming high with its new flagship electric SUV.
Source: autoevolution
Comments
v8rider
Wow coach doors on a Genesis? Purple quilted seats look wild, like a mini-Rolls vibe. If they're real this could shake up the luxury game... but hope range and charging aren't afterthoughts. curious about price tho
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