3 Minutes
Miami dealer showcases a standout Urus Performante
Lamborghini Miami has posted photos of a striking satin purple Urus Performante — a 2024 model that looks like it rolled out of a high-end tuner’s workshop but is, in fact, factory-built. Finished in Viola Nebula Matte and trimmed with the brand’s Ad Personam options, this Urus pairs dramatic exterior styling with the same firepower found in the Urus S.
Factory personalization that mimics tuner flair
At first glance the purple-on-black palette, Y-spoke wheels, and abundant carbon accents suggest bespoke aftermarket work. However, everything on this example comes from Lamborghini’s Ad Personam program: Nero Cosmus Alcantara and leather upholstery, contrasting Bianco stitching, red interior highlights, carbon fiber trim, and an Italian-flag motif on the steering wheel. In short, it’s an OEM build tailored to look like a street-legal track toy.
"This Urus looks like a Novitec creation, but it's pure Lamborghini Ad Personam," says one enthusiast comment on the dealer post. That’s the point: factory customization can achieve the same head-turning effect without voiding warranties.
Performance and key specifications
The Urus Performante is positioned as the range’s most track-focused SUV despite sharing peak power with the Urus S. Key figures include:
- Engine: 4.0-liter twin-turbo V8
- Power: 657 bhp (490 kW / 666 PS)
- Torque: 627 lb-ft (850 Nm)
- 0-62 mph (0-100 km/h): 3.3 seconds
- Top speed: 190 mph (306 km/h)
Those numbers underline Lamborghini’s ability to blend supercar performance with everyday practicality. The Urus Performante's sharper setup and lighter components prioritize agility, while the spacious cabin and cargo area preserve crossover utility.
How it stacks up against classics
To put the performance in context: the Urus S in straight-line tests beats the Ferrari Enzo to 62 mph, despite the Enzo’s legendary status. The Enzo does claim a higher top speed thanks to its mid-mounted, naturally aspirated 6.0-liter V12 producing around 651 bhp, but the Urus models illustrate how modern turbocharged powertrains and all-wheel-drive systems can match or exceed acceleration numbers once reserved for low-slung hypercars.
Market notes and availability
This particular Urus Performante is listed by Lamborghini Miami as a 2024 model. Mileage and asking price have not been disclosed publicly, though the dealer’s social post suggests it’s a low-mileage, well-kept example. For prospective buyers, factory Ad Personam options like the Viola Nebula Matte finish increase desirability and typically carry a premium on resale.
Highlights:
- Full OEM Ad Personam specification
- Eye-catching Viola Nebula Matte finish
- Track-focused Performante dynamics with SUV practicality
Should you care?
If you’re in the market for an exotic SUV that combines supercar performance with daily usability, this Urus Performante is exactly the kind of halo model to consider. Its combination of bespoke styling and Lamborghini engineering makes it appealing to collectors and drivers who want something rare without aftermarket modification.
Interested buyers should contact Lamborghini Miami directly for price and availability. If you reach out, share what they ask for: it will be an interesting datapoint on how much factory personalization adds to an already premium super SUV.
Source: autoevolution
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