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Dacia Bigster Hits 100,000 Sales in Just One Year
Dacia has confirmed a remarkable milestone: 100,000 Bigster SUVs rolled off production lines within a year of the compact crossover's launch. That rapid uptake has made the Bigster the best-selling C-segment SUV in Europe in the second half of 2025 and underlines the Romanian brand's successful push into a more competitive market.
From budget roots to compact SUV contender
Long known for no-frills models like Logan and Sandero, Dacia invested heavily to move up the ladder. The company tested buyer appetite with the seven-seat Jogger, and that confidence paved the way for the Bigster. Even before deliveries began, more than 13,000 firm orders were in place — a strong early signal that demand would outstrip conservative forecasts.
The result is a clear strategic win: Dacia has delivered the space and comfort buyers expect from larger SUVs while keeping prices close to lower segments. That formula — generous interior volume, sensible equipment and aggressive pricing — is proving highly effective in Europe’s compact SUV market.
Pricing, trims and what buyers want
One of the Bigster's biggest selling points is its price. In much of continental Europe the range starts from around 24,000 euros, offering a value proposition many rivals struggle to match. In the UK market, customers have shown particular interest in the hybrid variant, which starts at 28,190 pounds. Despite being front-wheel drive only, the hybrid has not lost popularity, proving that buyers prioritize efficiency and overall package over drivetrain complexity.
The mid-spec Journey trim has emerged as the most popular choice. For a modest premium of about 1,550 pounds over the base trim, Journey brings nearly all expected modern conveniences:
- Heated front seats and steering wheel
- Electric tailgate
- Automatic high beam
- Wireless smartphone charger
- Twin 10-inch screens for infotainment and digital instrument cluster
These features make the Bigster competitive against pricier rivals while delivering an accessible family-friendly SUV experience.
Platform and packaging
Dacia achieved cost-effective scale by using shared, simplified underpinnings. The Bigster is built on Renault's CMF-B architecture, the same basic platform that underpins smaller models like the Duster. That approach keeps development and manufacturing costs down while allowing for a roomy cabin and practical flexibility — essential selling points for compact SUV buyers.
Recognition and market momentum
Sales figures tell one part of the story; industry recognition adds credibility. The Bigster recently won a 2026 Car of the Year accolade from What Car?, reinforcing that its mix of value, space and sensible specification resonates with critics as well as customers.
Quote from a market observer:
"Dacia's move into the compact SUV class is textbook execution: deliver perceived value where mainstream buyers need it most and let the numbers follow."
With strong early orders, sensible trim strategy and award recognition, the Bigster looks set to keep Dacia firmly in the conversation among compact SUV shoppers across Europe. Whether buyers prioritize price, practicality or hybrid efficiency, the Bigster offers a compelling, well-balanced option.
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