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The New Kia EV4 Fastback Arrives: Official Launch and UK Pricing
Kia has officially taken the wraps off the all-new EV4 Fastback, marking its entry into the competitive electric sedan market in the United Kingdom. Positioned to compete directly with industry giants like the Tesla Model 3, the Kia EV4 Fastback brings advanced technology, striking design, and impressive electric car performance to EV enthusiasts.
Trim Levels and Pricing: A Closer Look
The Kia EV4 Fastback is available in two well-appointed trims: the GT-Line and the premium GT-Line S. The entry-level GT-Line starts at £40,895 (approximately $54,810), delivering remarkable value in the electric vehicle segment. Standard features on this model include 19-inch alloy wheels, a distinctive GT-Line body kit, high-gloss black mirror caps, sleek side sills, pronounced wheel arches, privacy rear glass, flush-fitting door handles, and a digital key system. Inside, drivers will enjoy a wireless charging pad, customizable multi-color ambient lighting, a black headliner, alloy pedals, and two-tone synthetic leather upholstery, enhancing both comfort and style.
Stepping up to the GT-Line S trim from £45,395 ($60,845) gives access to a suite of luxury upgrades. These include adaptive LED headlamps, an electric sunroof, heated and ventilated front seats, heated rear outboard seats, full electric adjustment for both front occupants, a smart power tailgate, V2L functionality, and a practical 3-pin plug socket. Tech features are further amplified with a head-up display, Harman Kardon premium audio, 360-degree surround-view camera, remote parking assistance, and an optional heat pump for enhanced efficiency in colder climates.
Cutting-Edge Technologies and Interior Features
Both versions of the Kia EV4 Fastback come loaded with advanced amenities. Highlights include LED headlights, daytime running lights (DRLs), LED taillights, dusk-sensing headlamps, power-folding and heated side mirrors, rain-sensing wipers, and heated front seats. You’ll also find a heated artificial leather steering wheel, automatic air conditioning, and a beautifully integrated cockpit featuring a 12.3-inch infotainment display, an equally sized digital instrument panel, and a dedicated 5.3-inch touchscreen for climate controls. Wireless smartphone mirroring, Bluetooth connectivity, multiple USB-C ports, and sophisticated LED cabin lighting round out the tech package.
Safety and Driver Assistance: Advanced Peace of Mind
Safety takes center stage in the EV4 Fastback, which offers a comprehensive suite of driver assistance technologies. Features include lane-keeping assist, blind-spot collision avoidance, rear cross-traffic alert, lane following assist, hands-on sensor detection, safe exit warning, driver attention alert, a multi-collision braking system, adaptive smart cruise control with stop-and-go, and intelligent speed limit recognition. Additionally, the vehicle debuts Kia’s AI Assistant, powered by ChatGPT, for an intelligent driving experience.
Performance and Electric Range
Under the hood, the Kia EV4 Fastback is equipped with a robust 81.4 kWh battery, providing an impressive driving range of up to 380 miles (612 km) on a single charge—making it ideal for long-distance commuting and road trips. The front-mounted electric motor produces 201 hp (150 kW/204 PS) and 209 lb-ft (283 Nm) of torque. Front-wheel drive layout ensures responsive handling, with acceleration from 0 to 62 mph (100 km/h) achieved in as little as 7.9 seconds. Maximum speed is rated at 105 mph (169 km/h), and using a 350 kW fast charger, the battery can be recharged from 10% to 80% in just 30 minutes.
Design: Sporty Sophistication with Fastback Styling
The EV4 impresses with a sleek and aerodynamic fastback silhouette, blending curvaceous aesthetics with everyday practicality. The four-door sedan configuration delivers ample rear passenger access and luggage space, while bold GT-Line accents reinforce its sporty credentials.
Market Position and Competition: Taking on the Tesla Model 3
Kia strategically prices the EV4 Fastback in line with one of its chief competitors—the Tesla Model 3, which also starts just below £40,000 in the UK. This puts the EV4 Fastback front and center for those looking for an alternative premium electric sedan with distinctive Korean design, innovative tech, and extensive standard features. Orders are now open, with first deliveries expected to begin in the autumn.
Conclusion: A New Contender in the Electric Sedan Arena
With the launch of the Kia EV4 Fastback, car buyers in the UK and worldwide now have a compelling new electric vehicle option. Delivering exceptional range, comprehensive features, and contemporary styling, the EV4 Fastback stands poised to shake up the electric car market and offer a worthy rival to the Tesla Model 3 and other leading EVs.
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