4 Minutes
Venuum Black unveils the Urus Furioso
The Lamborghini Urus Furioso is Venuum Black's latest limited‑run statement in the high‑end tuning world. Dressed in an almost glaring white finish and branded with tricolour Italian stripes, this heavily reworked Urus trades subtlety for theatrical aggression. With just 50 examples planned, the Furioso is aimed at buyers who want an unmistakable, one‑of‑a‑kind super SUV on the drive.
Design and aerodynamics
Exterior
From a distance the Furioso reads like a predator: an aggressive widebody kit swells the hips, while oversized fender flares and a completely redesigned front fascia replace nearly every factory panel. The hood is laced with vents to aid cooling, and the front end now carries sharper, more angular styling that amplifies presence and downforce. Carbon fiber components are used liberally, keeping weight in check while accentuating a race‑inspired look.
Venuum paid particular attention to airflow. A pronounced deck lid spoiler and an aggressively sculpted diffuser integrated into a new rear bumper signal a focus on aerodynamic performance, not just aesthetics. The tuner also lowered ride height with a bespoke suspension setup, giving the Furioso a planted stance and a meaner silhouette on the road.
Interior
Inside the theme continues with a predominantly white leather cabin complemented by green, white and red accent stripes that nod to the car's Italian roots. The treatment aims to deliver a balance of luxury and drama: bespoke upholstery, unique trim pieces, and customization choices that make every Furioso feel distinct.
Performance and mechanical notes
Despite the visual overhaul, Venuum has not published definitive engine upgrades for the 4.0‑liter twin‑turbo V8 powering the Urus. That leaves the Furioso likely running on factory powertrains unless buyers opt for verified engine tuning packages later.
For reference, factory outputs for current Urus variants are:
- 789 hp (800 PS) for the plug‑in hybrid Urus SE
- 657 hp (666 PS) for the Urus Performante without electric assistance
Until Venuum confirms any ECU remap, hardware upgrades, or hybrid system tweaks, assume performance remains at Lamborghini's standard figures, with handling and ride characteristics altered by the bespoke suspension and aerodynamic kit.
Who is the Furioso for?
This project is squarely targeted at collectors and enthusiasts who value exclusivity and eye‑catching design over stealth. Venuum emphasises that no two incoming Furiosos need be identical, offering a wide palette of customization options.
Highlights at a glance:
- Limited production run of 50 units
- Full widebody conversion and extensive carbon fiber work
- Custom suspension and lowered ride height
- Dramatic exterior vents, spoiler, and diffuser for improved airflow
- White leather cabin with Italian tricolour accents
Market perspective
Ultra‑luxury tuners like Venuum occupy a niche where flamboyance sells. The Furioso follows a trend of super SUVs becoming platforms for extreme personalization. For Lamborghini, the Urus has become a canvas: owners and tuners can push the envelope from subtle Lambo personalization to full production‑style conversions. While critics may call Venuum's approach over the top, demand for limited, bespoke SUVs remains robust among affluent buyers seeking differentiation.
Venuum's marketing copy promises to combine raw power, luxury, and driving thrill. Whether the Furioso achieves a meaningful performance step beyond stock depends on future disclosures about powertrain work. For now, the package is primarily visual and experiential, offering an Italian‑themed, haute couture take on the Urus.
If you want a Lamborghini Urus that announces itself before it arrives, the Furioso is designed to do exactly that. It is loud, exclusive, and impossible to ignore.
Source: autoevolution
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