4 Minutes
A vintage Lancia reborn — in pixels
In a striking slice of automotive imagination, digital car artist Alessandro Capriotti (known online as capriotti_cardesign) has reinterpreted the classic Lancia Fulvia as a compact two-door coupe. The CGI project is part nostalgia, part design exercise: a celebration of Lancia’s past with visual cues that nod to the brand's future direction.
Lancia’s real-world revival has been rocky. After Stellantis relaid plans and reintroduced the marque to several European markets in 2025, results fell short of expectations. ACEA figures show Lancia registrations plunged — roughly a 64% drop to about 11,754 cars in the EU — underlining the challenges the revived brand faces amid stiff competition and an unforgiving market.
Why the Fulvia dream matters
The original Fulvia, built between 1963 and 1976, remains one of Lancia’s most loved models: available as a four-door saloon, a two-door coupe and a Zagato fastback, its name traced back to Via Fulvia, the Roman road between Tortona and Turin. Capriotti’s CGI homage arrives on the 50th anniversary of the Fulvia’s final year of production, a timely reminder of the automaker’s storied lineage while the brand searches for a credible modern identity.
"This was months of research and work," Capriotti says on social media, explaining the blend of historic detail and modern language that informed the concept.
Design: past meets Pu+Ra minimalism
Capriotti’s Fulvia redesign borrows proportion and character lines from the original while adopting the contemporary aesthetic introduced with Lancia’s Pu+Ra concept: clean surfaces, a restrained front fascia, and a focus on premium details rather than aggressive ornamentation. The result is a compact coupe that feels like a natural heir to Lancia's elegant, understated Italian DNA.
Highlights:
- A compact two-door silhouette inspired by the 1960s coupe
- Subtle modern lighting and Pu+Ra-inspired front and rear treatments
- Balanced retro cues without being pastiche
Market context and what Lancia needs
Lancia’s new Ypsilon was the brand's first fresh model in 13 years, but its use of a shared Stellantis platform and a higher price point limited its impact. Internally, it competes with the Peugeot 208 and Opel Corsa, making market differentiation difficult. Stellantis plans to expand the lineup with a reborn Gamma midsize model and a potential Delta return, but execution and timing will be vital if the marque is to reclaim relevance.
Imagined specs (a designer’s brief)
While Capriotti’s render is visual rather than technical, an authentic modern Fulvia revival could follow these trends:
- Compact footprint, premium interior materials
- Electric-first or hybrid powertrains to align with EU regulations
- Focus on driving refinement and Italian styling cues rather than outright performance
Capriotti’s CGI Fulvia is part tribute, part marketing wish: a reminder that emotional design still resonates in a market dominated by spreadsheets and platform-sharing. Whether Stellantis or Lancia listens is another matter, but digital dreams like this keep classic nameplates alive in the public imagination.
So, for enthusiasts and casual readers alike: does the CGI Fulvia spark hope for Lancia’s future, or is it merely a beautiful daydream? Vote with a comment, and keep an eye on design feeds for more creative revivals.
Source: autoevolution
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